‘Start With Why’ to Create Loyalty and Authenticity.

Title: Start With Why

Author: Simon Sinek

It is so refreshing to read a business book that doesn’t recommend ways to get customers and employees through some form or manipulation. There is something inspirational about Simon Sinek’s way of creating better relationships with customers and within organisations. In Start With Why he points out that organisations, as well as individuals, operate on three levels – what we do, how we do it and why we do it. What we do is our product, service or job. How we do it is what sets us apart. Why, which is the focus of this book, is what drives us and the reason our businesses exist in the first place, or the reason we wake up to go do what we do.

Once we answer the ‘why’ we are able to move on to the ‘how’ and the ‘what’. There are great examples of prominent figures who started with why, such as Martin Luther King, Steve Jobs, and the Wright Brothers and successful companies such as Apple. Sinek shows the importance of looking inwards, of being true to your vision and how that can draw people to your business and keep them. He emphasizes the need for this if what you seek is customer loyalty.

“The only way people will know what you believe is by the things you say and do, and if you’re not consistent in the things you say and do, no one will know what you believe.”

― Simon Sinek

This business book is absolutely great especially in today’s world where people are more aware of the reasons they’re buying from a business. More people are being drawn to something that is aligned with their beliefs and values, or they seek a sort of culture to belong to. Your ‘why’ helps to inspire people, it draws them to your business’s culture and helps people understand and be interested in your story, and want to be a part of it.

Start With Why is perfect for employers, job seekers, entrepreneurs, team leaders…just about everyone seeking to operate with purpose and passion, and knowing your intention and sharing it with the rest of the world.

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